words of wisdom

6 January 2009 // Filed under cata-wha?

Mike Davidson – Thoughts on the ESPN.com Redesign
“First the standard caveat: designing a major media site is not as easy as it may appear. It is not like designing a blog and not like designing a standard %u201Cweb presence%u201D for a company. There are hundreds of internal stakeholders to answer to, millions of daily users to please, and a ton of legacy and third-party code that is often outside your control. Anyone who tries to knock down the virtues of a major media site redesign based on how far it falls short of perfection is making the wrong comparison. The most important benchmark to grade is simply the amount of improvement (or worsening) from the last iteration of the site. Secondarily, comparison against competitors is also very important.”

2009-01-06  ::  Bernie